Are casual games just a time killer with overpriced in-app purchases? They rob your hard-earned money in addition to your valuable time, which is said to be money, too. That’s stealing with a multiplier, isn’t that beautiful? Does that mean you should stop downloading and playing those casual games from now on? Not necessarily, but you should learn valuable lessons from those games that can be applied to your own online store to make money.
It doesn’t matter if you played action, simulation, platformer, idle, incremental or clicker games. There’s a ton of marketing strategy packed inside of these games to get you. Let’s take a closer look on what those techniques are, shall we?
We all know it, no matter which app you install, casual game or not, it will nag you with a request to activate push-notifications sooner or later. While it actually helps to progress in games quicker, for most people it’s definite NO when it pops up when the app starts. Occasionally you might allow push notifications for your most loved games. But these are usually those that didn’t prompt you to activate them right away, but instead let you play for a while. It just sounds too familiar, doesn’t it?
Yes, E-Mail Marketing, but also used on other platforms like Facebook, Twitter, YouTube, and others, where you are constantly asked to Follow, Like and Subscribe. The reason why they nag you is because it works so well and it’s one of the best tools for personalized outreach.
If you want to incorporate this strategy, which you should, don’t be like the app that ask for it when you just opened it. Be clever about it. A visitor might not know you yet, throwing them a subscribe request first might turn them off. They will just close it, or worse hit the back button. You need it, don’t let it slip, but don’t be too aggressive, find out what works best for you.
Do you enjoy this game?
While you can rate any game with the number of stars they deserve, game developers clearly want the best ratings on the game stores, because it attracts new players and thus boost their sales or indirect income with ads, which is understandable. Have you ever experienced the different game rating variations that game developers utilize to get the best ratings? Read on, it might improve your ratings average, too.
Many games use the basic module, where you can rate and send it off to the game store. Now this is very transparent and authentic. Unbiased feedback, and if it’s all great, that is good. But what if there are too many low ratings for whatever reason? It can hurt you, and usually one bad rating is followed by another. This can happen to your store, too, if you enable Ratings and Reviews.
Be clever about it when you ask for a review; just do it like the nifty game studios. Ask first: Do you like/enjoy this product? If yes, proceed, if no, let them submit feedback why it was not fully satisfying. By diverting these ratings to customer service or as feedback to you directly, you can fix the issue, and have an overall better rating average on public platforms.
Watch an ad; Buy permanent boost
De facto standard these days. Watch an ad to boost your power, earnings, health, you name it. All for a limited amount of time, until you finally purchase that permanent effect, so you don’t have to watch ads anymore. You wonder, what does that have to do with your website?
Well, it can be compared to search engine marketing, Search Engine Advertising (SEA) to be specific. It’s about ads, and if you pay for it, you get a boost to your website traffic, temporarily.
If you want a more permanent solution, you must apply and maintain Search Engine Optimization (SEO), usually by paying an expert to so, or learn to become an expert yourself. This way you get a boost without the need to pay for ads, but you still can to stack the effects for an even higher multiplier. It’s like pay to win, or at least to make it easier to convert, whatever that is you have to offer.
Head over to Neil Patel’s Blog to generate more traffic, by learning about everything you need to know. His marketing expert resources will help you out.
Break your piggy bank
Now, this seems to be one of the more recent trends. The strategy behind this is that, over-time, an offer becomes Irresistible to Withstand. In the beginning of the game it doesn’t have a lot of appeal. But, the more actions you take within the game, the more in-game currency is put in as a deposit.
At some point it looks like a bargain, a real steal, because the regular pricing for a comparable amount is maybe $19.99, and you get it for a fixed $2.99, doesn’t that sound like a real good deal? To sweeten it even further, sometimes you are offered a multiplier on your future savings …and possible next purchase. As the in-game prices rise the further you advance, you just need to break it to access that pile of currency, don’t you?
This is nothing but a Loyalty Rewards System, but in a very clever way. Turn in your points, get a huge reward in exchange, and all that with just a minimum payment of a flat fee. Let it set, develop your own Loyalty Program, got ideas?
Return after an extended period
Idle games, but also other games genres provide a bonus after a certain inactivity. While for idle games it is part of the game play, again with optional ads, some games will reward you big after coming back after an extended period. You will receive bonuses or resources, so you can dive right back into the gameplay. Continue where you left off without friction.
This feels a lot like the Individual Discount Code offering on products you left in your shopping cart, after re-visiting an online store, to get that purchase. While this strategy will work for some, it is also controversial.
Will it build loyalty? Or are people exploiting this behavior to get free goodies or discounts every single time and from now on? Does that make them visit you more frequently? Or are they not to be seen again after claiming the bonus? What is your opinion?